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Privacy Policy

Last Updated: 16th April 2026

At Parampara – The Mithai Shop, we value the trust you place in us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our site or indulge in our services. By using our website, you agree to the practices described below.

1. Information We Collect

To provide you with a seamless shopping experience, we may collect the following information:

  • Personal Details: Name (first and last), email address, mobile number, and contact details.

  • Demographic Data: Postal code, age, gender, occupation, and address.

  • Browsing Behavior: Pages visited, links clicked, frequency of access, and other standard web log data.

2. How We Collect Data

We collect information directly from you when you:

  • Register on our site.

  • Participate in an online survey.

  • Complete a transaction.

We also use Cookies (including Google Analytics and DoubleClick cookies) to optimize your experience and serve relevant advertisements based on your past visits to our site.

3. How Your Information Is Used

We use your data to make your experience with Parampara sweeter by:

  • Personalization: Providing features and promotional offers tailored to your tastes.

  • Service Delivery: Sharing necessary details with business partners to fulfill your orders.

  • Communication: Contacting you for surveys, contest wins, or product updates.

  • Marketing: Serving relevant display ads via the Google Ad network.

    Note: You can opt out of Google Analytics for Display Advertising anytime through the Google Ads Preferences Manager.

4. Sharing Your Information

Your trust is our priority.

  • Financial Security: Your financial information is used exclusively to complete transactions.

  • No Selling/Renting: We do not rent, sell, or share your personal information with third parties for their marketing purposes.

  • Legal & Safety: We may disclose information if required by law, to prevent fraud, or to protect the safety and security of our users and services.

5. Security Measures

We have implemented strict physical, electronic, and managerial procedures to safeguard your data. Access is restricted to authorized personnel on a "need-to-know" basis.

While we strive to use every industry-standard precaution, please note that no transmission over the internet is 100% secure. By using the site, you acknowledge that we are not liable for disclosures caused by transmission errors or unauthorized third-party acts.

6. Your Rights & Choices

  • Updating Info: You can correct or update your personal details directly through your account on our site.

  • Account Recovery: If you lose your login credentials, please contact us at: info@paramparamithai.com .

7. Policy Updates

Parampara – The Mithai Shop reserves the right to update this policy at any time. Changes become effective immediately upon being posted to this page.